Unless you’re creating a brand from scratch, our work for your brand will always begin with a brand audit. Recognising that your brand lives in the hearts and minds of your customers, part A of the audit process involves identifying where your brand is at the moment? Part B is about identifying where you want it to be. Making the journey from A to B is the creative process that completes your brand evolution.

What makes a great brand?

  • Recognised: The brand is front-of-mind. There’s no chance of getting onto the consumer’s short list if they aren’t regularly exposed to your brand.
  • Relevant: The brand lives in today’s world, fulfilling needs and wants that exist right now.
  • Different: A great brand stands out in the crowd; it exploits any points of uniqueness.
  • Customer-focused: Consumers are only looking for ‘what’s in it for me?’ A great brand never forgets this.
  • Trustworthy: The brand experience is consistent. It always delivers its promises.
  • Innovative: A great brand always has an eye on the future – where to next?
  • Likeable: There’s a positive emotional connection between the brand and its users.
  • Easy: The brand is easy to find and purchase.
  • Worth it: A great brand delivers great value for money – users believe their money is well-spent.

Contact us now about this service.

Web & Digital Strategy

Web & Digital Strategy

Your future begins here!?

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Website Design & Development

Website Design & Development

The genetic building blocks of your web and digital strategy!

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How can we help


Tin Soldier Ltd.
PO Box 10272,
Dominion Rd,
Auckland 1446
New Zealand

Suite 2a,
109 Dominion Rd,
Mt Eden,
Auckland 1024
New Zealand

Contact Info

P +64 9 638 4250
F +64 9 638 4253

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Tin Soldier