Facebook metrics: 5 areas PR pros should measure

By Paul Grondin 13/04/2011

If you work in the digital arena, you’ve most likely taken a look at Facebook Insights.

Many people manage online communities and need to track metrics and report to management on who and how many people are using a particular site.

Facebook doesn’t offer the most comprehensive suite of data, so some people have installed Google Analytics for more in-depth information. Read more.

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