Ecommerce Website, UX Design, Optimisation & Support.

Morgan Furniture – license holders for La-Z-Boy in New Zealand & Australia have been providing quality furniture to customers for over four decades.  Their goal was to elevate their online presence to appeal to a new generation of customers and drive online customer engagement

In 2017, La-Z-Boy implemented to Magento 2 as their commerce platform.  Tin Soldier undertook a thorough user experience (UX) design process to facilitate user engagement and provide a seamless shopper experience across multiple devices. 

Tin Soldier continue to innovate with new features, including facets for product and pricing customisation, promotional tools for greater control over their digital promotions and improved PIM integration for increased reliability and performance.

Since the launch in 2018, web analytics are showing significant user engagement through repeat visits and interactions on site.


Thank you for visiting Tin Soldier. To view the site please upgrade to the latest version of Internet Explorer, Chrome or Firefox.

Links to update your browser:

Microsoft Edge -

Internet Explorer -

Chrome -

Firefox -