Scale B2B Revenue by Delivering the B2C Experience Your Buyers Expect
Modern business decision-makers demand the exact same fast, effortless buying experience in their professional transactions that they enjoy in their personal lives. You don't necessarily need a costly rebuild to deliver it—upgrade your existing e-commerce platform to unlock frictionless purchasing, eliminate complex sales barriers, and drive rapid B2B growth.
Platform Capabilities
20 Simple Configurations You Should Try Today
Across all the major e-commerce platforms, there are simple things you can do today. We have listed the 20 that we believe will have the greatest impact.
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Personalisation & Pricing
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Faster Ordering
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Procurement & Appprovals
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Customer Self-service
Company Accounts
Allow business customers to purchase under a company account rather than as individual consumers. Company profiles can contain multiple buyers, addresses, permissions, and purchasing rules.
Customer-Specific Pricing
Show negotiated or contracted pricing to customers when they log in. This removes the need for buyers to request pricing manually and ensures they always see the prices relevant to their account.
Customer Groups
Segment customers into groups and tailor pricing, catalogues, promotions, tax rules, and other experiences accordingly. This is particularly useful for wholesalers, distributors, and different customer tiers.
Custom Catalogues
Give different customers or customer groups access to specific products and categories. Buyers only see the products that are relevant or approved for their organisation.
Tier & Volume Pricing
Automatically offer better unit pricing when customers purchase larger quantities. Displaying quantity breaks directly on the product page makes it easier for buyers to optimise their orders.
Quick Order by SKU
Allow experienced buyers to enter SKUs and quantities directly (or via CSV upload) rather than navigating through the catalogue. This can dramatically reduce the time required to place large or repeat orders.
Bulk Add to Cart
Enable buyers to add multiple products and quantities to their basket at once. This is particularly useful for customers purchasing dozens or hundreds of line items per order.
Requisition Lists
Let customers create and save lists of frequently purchased products for future orders. Buyers can quickly rebuild regular orders without searching for each product again.
Reorder from Order History
Allow customers to repeat a previous order directly from their account. This creates a much faster purchasing journey for businesses that regularly buy the same products.
Advanced Product Search & Filtering
Help buyers quickly narrow large catalogues using attributes, categories, SKUs, and filters. For B2B buyers who often know exactly what they need, efficient product discovery is critical.
Back Order
Allow customers to back-order products and show delivery / arrival expectations. With clear delivery expectations set customers have peace of mind.
Purchase Orders
Support purchase order numbers and PO-based purchasing as part of the checkout process. This helps the ecommerce experience fit naturally into established B2B procurement processes.
Credit / Payment Terms
Allow approved customers to purchase using account credit or agreed payment terms rather than paying immediately by card. This brings traditional B2B payment arrangements into the online buying experience.
Quotes / Request a Quote
Give buyers the ability to request a quote for products or larger orders. Sales teams can negotiate pricing and convert an agreed quote into an online order.
Company User Roles & Permissions
Allow company administrators to create multiple users and control what each person can do. Permissions can reflect real-world roles such as buyers, managers, finance teams, and administrators.
Purchase Approval Workflows
Require certain purchases to be approved before an order is placed. Approval rules can help customers maintain internal purchasing controls while still allowing employees to build orders online.
Multiple Shipping Addresses
Allow business customers to manage and select from multiple delivery locations. This is valuable for organisations purchasing centrally but distributing products across branches, offices, stores, or sites.
Saved Payment Methods
Enable customers to securely save supported payment methods for future purchases. Removing repetitive payment entry makes regular B2B ordering faster and more convenient.
Inventory Availability
Display product availability or stock information directly within the buying journey. Giving buyers visibility of availability helps them make purchasing decisions without contacting customer service.
Order History & Account Self-Service
Tax-Exempt / B2B Tax Management
Do You Still need Help?
Still lost and need help? If you think an hour of your time is worth the investment, then reach out via the contact form, and we can help with one of the following for free.
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E-commerce walkthrough; during this session we would conduct a screen share of your environment during which we can make some tactical recommendations
You can also contact us should you have a specific requirement that you need help with.