UX, UI & web design

We put your customers at the heart of everything we do to create exceptional user-centred experiences.

Experience design

An integral part of our development process involves having a full understanding of your existing and potential customers. By understanding who they are, how they shop and what motivates them to buy, we can then focus on creating a bespoke purchasing journey. We use a variety of research tools and data to dig deep, including customer personas to get into their mindset and deliver experiences that will truly engage and connect.

User-centric design & usability

We know how important it is to understand the precise needs of your users and offer design solutions that deliver exactly that. Our intuitive and visually stunning designs enhance customer satisfaction, increase the number of successful interactions, and renew focus on the user.

Our capabilities include:

CX research & design

We build tangible profiles and personas to develop customer journey maps and user stories. We believe that great user experience and design requires a deep understanding of the people who use it.

Concept design

We facilitate client workshops including sessions on CX design, prototype and testing to solve business challenges and identify opportunities.

Information architecture

We can provide a detailed content plan that supports the conversations you want to have with your audiences, as well as driving leads and conversions through the website.


One of the most important considerations is to understand who we’re creating solutions for and what problems need to be solved. By creating personalised profiles, we can create user experiences that take away their pain points.

PGG Wrightson Corporate

The PGW corporate site renovation gave a refreshing and intuitive experience to both front-end and admin users alike.