Consulting & strategy

At Tin Soldier, we believe there’s much more to harnessing the marketing potential of the digital world than simply getting a website together. Strategy comes first.

Digital strategy

We begin by exploring your business objectives and KPIs. Fundamental to achieving success is fully understanding what success looks like. From this point we provide a solid strategic foundation that allows us to validate all our creative and technical decisions.

What sets us apart from our competitors is that we’re an omnichannel agency – this means we find the right digital platforms to solve your business objectives, remaining impartial and results-focused. 


The fundamental principles of delivering any digital journey begin with:


We have a range of tools available to get to know you, your business, and more importantly your customers. During our consultative approach, we review your current situation, provide an audit of your technology systems, and take a close look at your business environment.

Our discovery workshops are designed to develop objective, strategically driven digital solutions that will deliver measurable results and sales.

Our capabilities include:

Project discovery

We invite you to attend an initial discovery session to determine your core problems and ideal solutions. We involve our experienced business and systems analysts from the outset to understand your business and the potential digital capabilities/technology that we can offer your organisation.

Solution architecture

We will build a design business process to improve customer experience, increase profitability, improve competitive position, and help our clients reach their goals. By using architectural evaluation, design, and analysis of systems, we map out new implementations to improve existing channels and create new digital business channels.

Consultancy & audits

Our objective is to develop a strategic roadmap that is integral to every stage of the project. To achieve this, we need to provide an in-depth review of your current situation, including an audit of technologies/infrastructure and the business/market environment before we then make recommendations.

Resene Paint

Since partnering with Resene, our sights have been set on making the website work a lot harder to pull in more sales and make life easier for the Resene team.