Wrightson Online Store

Digitising a national juggernaut.

  • PGG Wrightson
Services provided
  • Content strategy
  • UX/UI design
  • Ecommerce development
  • PIM integration
  • Ongoing support & maintenance
Platforms used
  • Adobe Commerce

The challenge

Supplying dangerous or large goods presented challenges in the fulfilment model. By implementing a mixed fulfilment cart system, PGW are able to tag specific products that must be collected in store only via click & collect. For all other products, customers are provided with dispatch options.

What we did

To take PGW’s digital offering to the next level, ensure future-readiness and provide them with the latest functionality, Adobe Commerce Cloud Solution was selected for the build.

With many of PGW’s customers accessing the site from rural locations using phones and tablets, the experience needed to be quick and easy, and perfectly presented on any screen.

They also wanted to make it easier for customers to find their products by optimising their website for search engine results.

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The results

Since its launch in 2020, the new platform has been a success for PGW with online sales growing month on month. Leveraging on this success, we have recently developed a B2B site, allowing trade customers to transact using their existing trade accounts.

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