At Tin Soldier, we believe there’s much more to harnessing the marketing potential of the digital world than simply getting a website together. Strategy comes first.
A solid strategic foundation allows us to validate all our creative and technical decisions, setting our projects up for success.
The discovery phase aims to gain a detailed understanding of your business, key stakeholders and the end customer in order to design and build a solution that achieves your business goals. We listen, ask questions, challenge and review everything we can about your business.
TALK TO US
We will review and analyse website analytics, as well as other existing data such as market research, customer feedback/surveys and industry data, identifying existing issues and determine digital recommendations.
TALK TO US
One of the most important considerations is to understand who we’re creating solutions for and what problems need to be solved. This is referred to as persona development. We create tangible customer profiles based on research and data that can be used throughout your organisation.
TALK TO US
It’s important to consider the factors outside of your organisation that might impact success. If it doesn’t already exist, we’ll recommend an assessment of your competitors and an evaluation of the market place from a digital perspective.
TALK TO US
We work with you to you define your goals for the project and set the key performance indicators (KPI’) that helps you in evaluating the overall success of your digital presence.
We’ll then put together a strategy which will be worth its weight in gold. It will be dynamic, integrated, achievable and – most importantly measurable.
TALK TO US
